How to Integrate Gravity Forms to GoHighLevel

Are you looking for a smart way to connect your website leads directly into your GoHighLevel Account? You can connect Gravity Forms and GoHighLevel by using automation tools like Webhook or any third party connector like Zapier. 

With the right method, you can send form submissions straight into your GoHighLevel account in real time and start nurturing leads instantly.

The process is really easy and simple, but if you are a new user then a small mistake can stop the whole automation from working. 

In this guide, you will learn exactly how to connect gravity forms to gohighlevel, you will also know how to avoid common mistakes that cause leads to break, delay, or disappear. 

If you want a clean, professional integration that actually works in real business conditions, this walkthrough is built for you.

Why Integrate Gravity Forms with GoHighLevel

Most of the businesses lose leads due to slow response time or broken follow-up systems. For solving this issue combining these two tools are matter. 

Gravity Forms is a powerful WordPress form plugin used to collect leads, inquiries, and payments. It is trusted for its flexibility, add ons, and data control.

GoHighLevel is an all in one marketing platform used for CRM, funnels, automations, SMS, email marketing, and pipelines. 

When these two tools are connected, every form submission can instantly create or update a contact and trigger automation.

Here is what the integration allows you to achieve:

– Instantly send form submissions into GoHighLevel as new contacts

– Trigger email, SMS, and voicemail automations in real time

– Assign leads to pipelines without manual work

– Track form level performance inside your CRM

– Reduce human error in data entry

For agencies and service businesses, gravity forms gohighlevel integration becomes the backbone of their automation system. It removes manual data entry and ensures no lead is missed.

So if you are still not using GoHighLevel, do not miss this chance, start the 14 day free trial and see how quickly you can turn every form submission into an automated follow up and a booked appointment.

What You Need Before Starting This Integration

Before starting the integration process, make sure you have fulfilled the following requirements. 

IMPORTANT NOTE: Skipping these basics is one of the most common reasons integrations fail later. So please make sure you have these things before starting the process. 

You will need:

– A live WordPress website with Gravity Forms plugin installed

– An active GoHighLevel account

– Admin access to both platforms

– A form already created in Gravity Forms

– Clear understanding of what data you want to send into GoHighLevel

You also need to decide how you want to connect the two platforms. There are two main approaches:

=> Using a third party automation tool like Zapier or Pabbly Connect.

=> Using a custom webhook connection directly into GoHighLevel

Both options work well. The method you choose depends on your technical comfort level and automation needs.

It is worth trying these steps by yourself. But If you get stuck, we are here to help you complete the integration the right way.

If you want extra guidance at any point, you can also book a quick consultation with NEXGHL. We help agencies and service businesses set up Gravity Forms and GoHighLevel automations every day.

Method One: Integrating Using Zapier

The most simplest method for new users or any expert by connecting Zapier. Zapier is no code automation tool for connecting Gravity Forms with GoHighLevel. It acts as a bridge that passes data from your form into your CRM.

Step 1: By Using Zapier

1. First logging to your Zapier Account 
2. Click on create ZAP in your account
3. Choose Gravity Forms as the trigger app
4. Select New Form Submission as the trigger event
5. Connect your WordPress site to Zapier using the provided API setup
6. Select the specific form you want to connect
7. Test the trigger to make sure data is being received

Step 2: Configure GoHighLevel 

1. Choose GoHighLevel as the action app
2. Select Create or Update Contact
3. Connect your GoHighLevel account using the API key
4. Map Gravity Forms fields to GoHighLevel contact fields
5. Test the action and publish the Zap

This is the most beginner friendly way to complete gravity forms gohighlevel integration without writing any code.

Once integration is active, every form submission will automatically create or update a contact in GoHighLevel. 

Information Guide on: How to Create a Form in GohighLevel?

Method Two: Direct Webhook Integration with GoHighLevel

Another direct method is by using Webhook which offers more control and faster data transfer. This method sends form data directly from Gravity Forms into GoHighLevel without any third party delays.

Step 1: Create a Webhook in GoHighLevel

• Log in to your GoHighLevel dashboard
• Go to Settings and then Webhooks
• Click Add Webhook
• Choose the trigger type such as Contact Created
• Copy the webhook URL

This URL will receive your form data.

Step 2: Enable Webhooks in Gravity Forms

• Go to WordPress dashboard
• Open the form you want to connect
• Go to Form Settings
• Click on the Webhooks add on
• Create a new feed
• Paste the GoHighLevel webhook URL
• Set request method to POST
• Set request format to JSON

Step 3: Map Form Fields to GoHighLevel Fields

Now you need to match each form field correctly:

• Name field to contact name
• Email field to contact email
• Phone field to contact phone
• Message field to notes or custom field

Incorrect field mapping is the most common reason why gravity forms gohighlevel integration fails.

Step 4: Test the Integration

• Submit a test entry from your form
• Check GoHighLevel contacts section
• Verify the lead appears with correct data
• Trigger a test automation workflow

If the data appears correctly, your integration is active.

This method is ideal for businesses handling high lead volumes where speed and reliability matter. It also gives more control over how data is processed inside your CRM.

Mapping Form Fields Correctly for Clean CRM Data

Field mapping is the most critical part of gravity forms gohighlevel integration. If this is done incorrectly, your CRM will fill with broken or incomplete data.

Best practices for field mapping:

– Always map email, phone number, and full name accurately

– Match custom fields in GoHighLevel with the exact form fields

– Use lowercase and consistent naming labels

– Avoid sending unnecessary hidden fields unless required

– Test every field using a real form submission

For example, if you collect service type or budget in your form, create matching custom fields in GoHighLevel first. 

Then connect those fields correctly during mapping. This ensures that your automation workflows will trigger accurately.

You can also read the GHL support portal for: How to Use Custom Fields

Triggering Automations After Form Submission

Once your contacts are being created successfully, the next step is to trigger automation inside GoHighLevel. This is where real business growth happens.

You can automate:

– Instant confirmation emails

– SMS follow ups within seconds

– Lead assignment to sales teams

– Pipeline stage movement

– Appointment reminders

– Nurture campaigns

To activate this, create workflows inside GoHighLevel using the form submission tag or contact source as the trigger. When gravity forms gohighlevel is set correctly, your workflows start without delay.

Testing and Quality Assurance Before Going Live

Never launch an integration without testing it under real conditions. Many businesses lose leads simply because one field or trigger was missed.

Testing checklist:

– Submit at least three test entries using different devices

– Verify contact creation inside GoHighLevel

– Check that all fields are populated correctly

– Confirm workflow triggers run as expected

– Review email and SMS delivery timing

– Monitor duplicate contact creation behavior

Run tests again after any major website update. This ensures stability over time and keeps your automation reliable.

Common Problems and How to Fix Them

Even with correct setup, issues can arise. Here are the most frequent problems with gravity forms gohighlevel integration and their solutions.

=> Leads not appearing in GoHighLevel  

This usually happens due to API connection failure or incorrect webhook URL. Reconnect your integration and re test with fresh data.

=> Missing phone numbers or emails  

This is a field mapping issue. Double check field IDs and ensure required fields are not empty during submission.

=> Duplicate contacts  

Use update contact action instead of create only. Enable email or phone number as the primary identifier.

=> Automation not triggering  

Check trigger conditions in your workflows. Ensure tags or source values match exactly.

Solving these early prevents revenue loss and automation breakdown. 

If you want a second set of eyes on your setup, you can book a free consultation with NEXGHL, and we will help you spot the issue and get your gravity forms gohighlevel integration running smoothly.

Security and Compliance Considerations

When transferring personal data between systems, security matters. Always follow best practices to protect user information.

Key security guidelines:

– Use HTTPS on your WordPress site

– Never expose API keys in public scripts

– Restrict admin access to automation tools

– Monitor webhook logs for tampering

– Stay compliant with data protection laws relevant to your region

GoHighLevel and Gravity Forms both offer enterprise grade security when configured properly. It is your responsibility to maintain the integration securely.

Final Thoughts 

Integrating gravity forms gohighlevel is not just a technical task. It is a strategic move toward building a fully automated lead generation system. When set up correctly, every form submission becomes an actionable sales opportunity without manual effort.

Whether you choose Zapier for simplicity or direct webhooks for performance, the key is clean field mapping, proper testing, and thoughtful automation triggers.

If you follow the exact steps in this guide, you will have a reliable, secure, and conversion focused connection between your website and GoHighLevel that supports real business growth OR you can choose NEXGHL services for handling this task.