DashClicks vs GoHighLevel 2026: Complete Agency Platform Comparison
Are you struggling to decide between the two biggest agency tools on the market today?……The choice between DashClicks vs GoHighLevel in 2026 comes down to whether you want to outsource your client services or build your own scalable software business inside your agency.
DashClicks is the perfect solution for marketing agencies that need done for you fulfillment services like SEO and running ads.
On the other hand, GoHighLevel provides an unmatched infrastructure for marketing automation, custom CRM building, and reselling software under your own brand.
Both platforms promise to save you time and help you scale. But picking the wrong one could cost you thousands of dollars and months of wasted effort.
OR read this detailed Dashclicks vs GoHighLevel comparison. In this guide, we break down pricing, CRM depth, automation capabilities, white labeling power, and scalability so you can confidently choose the right platform for your agency.
DashClicks vs GoHighLevel: Quick Overview for Agencies
When you compare DashClicks vs GoHighLevel, you are looking at two very different ways to run an agency. One focuses on doing the work for you. The other gives you the tools to do the work yourself at scale.
| Category | DashClicks | GoHighLevel |
| Core Purpose | Fulfillment and white label services platform | All in one CRM and automation platform |
| Primary Audience | Agencies that resell services | Agencies that build systems and automation |
| CRM Depth | Basic client dashboard | Advanced CRM and pipeline management |
| Automation | Limited | Advanced workflows and triggers |
| Funnel Builder | Basic landing tools | Full funnel and website builder |
| SaaS Model | Service reselling focus | Full SaaS mode with rebilling |
| Best For | SEO and ads resellers | Automation driven agencies |
Clear Winner is: GoHighLevel
If you are building an automation driven agency and want to see how GoHighLevel can replace multiple tools while increasing margins, we can map your exact setup strategy.
Book a Free Strategy Call and get a customized automation blueprint for your agency growth.
Or continue reading for a full technical breakdown below.
What Is DashClicks? Platform Overview
DashClicks is a software platform designed specifically for digital marketing agencies. Instead of building all services in house, agencies can resell SEO, PPC, social media, web development, and other services while DashClicks handles delivery behind the scenes.
It acts as a giant hub where you can buy marketing services at wholesale prices. Then you can sell those services to your clients at retail prices.
The platform gives you a white labeled dashboard. This means your clients log in and see your logo, not the DashClicks logo.
DashClicks Business Model Explained
DashClicks operates as a fulfillment provider. Agencies sell services to clients. Agency owners act as the middleman. They find a local business that needs search engine optimization or social media ads and charge them a high monthly fee.
Then they go to DashClicks and pay their team of experts a lower fee to do all the actual work.
This model is very appealing because you do not need to hire expensive employees. You do not need to know how to run complex ad campaigns. The DashClicks team handles the heavy lifting in the background.
Core Features of DashClicks
Key features include:
- White label client dashboard
- Fulfillment marketplace for SEO and PPC
- Reporting tools
- Basic CRM features
- Project management tools
- Sales proposal system
DashClicks focuses more on service delivery and reporting rather than deep automation logic.
Who Is DashClicks Best For?
This platform is perfect for absolute beginners in the marketing space. If you are good at selling but bad at delivering services, DashClicks is for you.
This model is best for:
- New agencies
- Solo founders or freelancers
- Agencies focused on sales instead of delivery
If you want a business where you only focus on sales and account management, this system will support your goals nicely.
Never Miss: GoHighLevel vs Skool
What Is GoHighLevel? Platform Overview
GoHighLevel is a massive all in one marketing and sales platform. It was created to replace almost every other software tool an agency uses. It combines a CRM, a funnel builder, an email sender, a text messaging system, and a website host into one single dashboard.
It is designed to help agencies capture more leads, nurture those leads automatically, and close more deals.
When agencies move from service reselling to automation infrastructure, the biggest shift is control. Instead of depending on third party fulfillment, you design repeatable systems. At scale, these systems become digital assets.
Agencies using GoHighLevel often transition from high stress fulfillment retainers to predictable recurring SaaS revenue. The long term valuation of a SaaS enabled agency is much higher than the normal model where you just resell other people’s services.
Informational Guide: How to Set Up Your GoHighLevel Account: A Stress-Free Guide
GoHighLevel Business Model Explained
The GoHighLevel business model centers around owning your own technology and automation.
Instead of outsourcing services, you build automated systems for your clients. You can set up workflows that reply to leads instantly. You can build sales funnels that convert visitors into buyers.
The biggest advantage is the software as a service model. You can rebrand the entire GoHighLevel platform as your own software. You can then charge your clients a monthly subscription just to access the tools.
Core Features of GoHighLevel
GoHighLevel includes:
- Full CRM and pipeline management
- Visual automation workflows
- Email and SMS marketing
- Funnel and landing page builder
- Appointment scheduling
- Reputation management
- Membership and course hosting
- White label SaaS mode
- API and webhook integration
It is designed to replace multiple tools such as CRM software, funnel builders, email marketing platforms, and appointment systems.
Who Is GoHighLevel Best For?
This software is best for technically minded agency owners. If you love building systems and creating automations, you will thrive here.
GoHighLevel fits agencies that:
- Want ownership of automation
- Focus on lead generation
- Offer CRM and marketing systems
- Plan to scale to 50 to 100 clients
- Want recurring SaaS revenue
If you want total control over your marketing campaigns and client results, GoHighLevel is the clear winner.
If your goal is recurring SaaS revenue and gohighlevel automation workflows, GoHighLevel is the smarter move.
Start your free trial today and take control of your agency infrastructure.
DashClicks vs GoHighLevel: Core Differences Explained
To truly understand DashClicks vs GoHighLevel, we have to look at their fundamental differences. They are built for completely different agency styles.
| Comparison Area | DashClicks Approach | GoHighLevel Approach |
| Main Product Type | Human labor and fulfillment | Software and automation code |
| Revenue Strategy | Markup on services | Monthly software subscriptions |
| Client Interaction | Dashboard showing campaign progress | Tools for clients to manage leads |
| Setup Speed | Very fast | Takes time to build systems |
| Profit Margins | Lower due to labor costs | Nearly one hundred percent |
| Technical Skill Needed | Very low | Moderate to high |
| Core Philosophy | Do the work for the agency | Empower the agency to automate |
Fulfillment Platform vs Automation Infrastructure
Here is a detailed look at how they handle fulfillment and automation.
| Fulfillment Area | DashClicks Capabilities | GoHighLevel Capabilities |
| Facebook Ads | Done for you by their team | You build and automate the campaigns |
| Search Engine Optimization | Monthly deliverables by their team | You manage your own SEO tools |
| Website Creation | Quick templates they customize | Powerful drag and drop website builder |
| Lead Nurturing | Basic email follow ups | Advanced multi channel workflows |
| Reporting | Automated white label reports | Custom dashboard with deep metrics |
| Client Access | Clients view simple progress graphs | Clients get full access to software |
Service Reselling vs SaaS
The way you make money is totally different between the two platforms.
| Revenue Area | Service Reselling Model | SaaS Reselling Model |
| Initial Sale | High ticket service pitch | Low barrier software trial |
| Monthly Charge | Usually over one thousand dollars | Usually under three hundred dollars |
| Client Churn | High if results drop | Very low because they need the tool |
| Delivery Effort | Managing the fulfillment team | Fixing occasional technical bugs |
| Scaling Limit | Limited by account manager capacity | Unlimited infinite scaling potential |
| Asset Value | Low asset value | High asset value for your brand |
Ownership, Control and Long Term Scalability
When you use DashClicks, you do not really own the process. You are renting their workforce. If they raise prices, your margins shrink. You have less control over how the ads are written or how the SEO links are built.
With GoHighLevel, you own everything you build. You control the pipelines. You control the funnel designs. You own the software brand.
This makes GoHighLevel much better for long term scalability. Software scales infinitely without needing to hire more people.
Winner is: GoHighLevel
CRM and Pipeline Management Comparison
Both platforms offer a CRM, but they are not equal in power.
| CRM Feature | DashClicks Pipeline | GoHighLevel Pipeline |
| Contact Limits | Unlimited | Unlimited |
| Custom Fields | Limited customization | Highly customizable fields |
| Pipeline Stages | Easy drag and drop stages | Advanced trigger based stages |
| Opportunity Value | Manual entry | Automated calculation |
| Lead Routing | Basic assignment | Round robin and complex routing |
| Multi Channel Inbox | Basic messaging | Unified inbox for all platforms |
| Smart Lists | Simple filtering | Deep conditional smart lists |
Lead Tracking and Opportunity Management
DashClicks offers a clean and simple interface for lead tracking. You can move deal cards from one column to the next. It is very easy to understand for beginners.
However, GoHighLevel takes opportunity management to a completely different level. You can automatically update a lead value based on the form they filled out. You can track exactly which web page a lead visited before they became an opportunity.
Custom Pipelines and Workflow Automation
In DashClicks, your pipeline is mostly manual. You move the card, and maybe an email sends out.
In GoHighLevel, pipelines are tied directly to visual workflows. If a lead replies to a text message, the system can automatically move their deal card to a new stage.
It can then assign the lead to a specific sales rep. It can also create a task for that rep to call the lead within five minutes.
Multi Client Account Handling
Agencies need to manage many clients at once. DashClicks gives you a main agency dashboard where you can see all your clients in one list. You can switch between them easily.
GoHighLevel uses a sub account structure. Every client gets their own isolated workspace. This keeps their data totally secure and separate. You can easily switch between sub accounts using a simple dropdown menu.
Which CRM Is More Powerful?
GoHighLevel clearly offers stronger CRM functionality. It offers features similar to big enterprise tools, but at a much lower price. You can collect and automate a huge amount of data in one place.
DashClicks is decent for simple contact storage, but it cannot compete with the automation engine inside GoHighLevel.
You May be Like: SuiteDash vs GoHighLevel: Which CRM Offers the Best Value for Your Business?
Marketing Automation and Workflow Capabilities
Automation is where the real magic happens for modern marketing agencies.
Email and SMS Automation
Both tools let you send emails and text messages. DashClicks has basic autoresponders. You can set up a sequence of emails to go out over a few days.
GoHighLevel treats email and SMS as a two way conversation. You can send a text, wait for the user to reply, and then trigger a completely different action based on their specific reply.
Visual Workflow Builder Comparison
DashClicks lacks a true visual workflow builder. Their automation is more linear and list based.
GoHighLevel features a massive drag and drop workflow canvas. You can zoom in and out. You can create branching paths. You can easily see the entire journey a customer will take from start to finish.
Trigger Based Automation and Conditional Logic
GoHighLevel shines with conditional logic. You can tell the system to look at a lead. If the lead has a certain tag, send them down path A. If they do not have that tag, send them down path B.
You can trigger automations based on missed phone calls, appointment cancellations, or even if someone watches a specific percentage of a video.
DashClicks simply does not have this level of deep technical logic.
Real Agency Automation Example
Imagine a local dentist client.
With GoHighLevel, you can build a system where a new lead fills out a form. The system instantly texts the lead to ask what day they want to come in. The system also calls the dentist front desk. The system plays a brief alert message about the new lead and then immediately connects you to them. This entire workflow is fully automated and requires no manual action.
This can be built fully inside GoHighLevel.
At NEXGHL, we are the leading GoHighLevel automation specialists dedicated to transforming businesses through intelligent automation and cutting edge technology solutions. We build exactly these types of systems for our clients every single day.
Want to see how GoHighLevel can be structured for your agency model?
Book a free strategy call and get a custom automation roadmap built for your growth stage.
Sales Funnels and Website Builder Comparison
Selling requires good landing pages. Let us compare the builders.
| Builder Feature | DashClicks Builder | GoHighLevel Builder |
| Interface Style | Simple block editor | Advanced drag and drop |
| Template Library | Small basic library | Hundreds of niche templates |
| A B Testing | Limited options | Full split testing capabilities |
| Form Integration | Basic contact forms | Advanced multi step forms |
| Checkout Pages | Simple payments | Complex order bumps and upsells |
| Page Load Speed | Average speed | Very fast hosting |
| Mobile Optimization | Automatic adjustment | Deep manual control per device |
Landing Page Builder Features
The DashClicks InstaSites tool is great for throwing up a quick local business website. It is template driven and fast.
The GoHighLevel builder acts more like a premium software tool. You have total control over padding, margins, custom code, and animations. You can build anything from a simple opt in page to a massive corporate website.
Never Miss This Guide: GoHighLevel vs ClickFunnels: Which Platform is best in 2026?
Conversion Optimization Tools
GoHighLevel includes:
- A B split testing
- Order forms
- Upsells
- Tracking pixels
Template Libraries and Customization
GoHighLevel provides an enormous library of snapshots. A snapshot is a fully built out campaign. It includes the funnels, the forms, the emails, and the workflows all pre packaged. You can install a chiropractor snapshot in one click.
DashClicks provides templates too, but they are mostly visual layouts without the underlying complex marketing logic attached.
Which Platform Builds Better Funnels
GoHighLevel is the winner for sales funnels. The builder is robust and flexible. The ability to split test pages to see which one converts better is a mandatory feature for serious marketers, and GoHighLevel handles this perfectly.
White Labeling and SaaS Revenue Opportunities
Making the software look like your own company is a major selling point.
DashClicks White Label Capabilities
DashClicks allows you to put your logo on the client dashboard. When your clients log in to view their SEO progress or ad performance, they see your brand colors.
This builds trust. It makes your agency look much bigger than it actually is. However, you are only white labeling the reporting and the purchasing center.
GoHighLevel SaaS Mode and Rebilling
GoHighLevel takes white labeling into a different universe. With the top tier plan, you can resell the actual software. You set your own pricing plans. You use Stripe to automatically bill your clients every month. You can even upcharge your clients for text messages and emails. This is called rebilling.
You buy text credits at a wholesale price and sell them to your clients at a profit automatically.
Recurring Revenue Potential Breakdown
The SaaS model is incredibly lucrative. If you get one hundred clients paying you two hundred dollars a month for your white labeled GoHighLevel software, you have twenty thousand dollars in monthly recurring revenue. You have almost zero delivery costs because the software does the work.
With DashClicks, to make twenty thousand dollars in profit, you would need to sell massive retainers and constantly manage the fulfillment team to ensure clients do not cancel.
Fulfillment Services vs In House Automation Model
You have to choose how you want to deliver results.
Operational Dependency Risk
If you use DashClicks for fulfillment, you face dependency risk. You rely entirely on their team to get results for your clients. If their team drops the ball, you lose the client.
If you use GoHighLevel, the risk is on your shoulders. You must build the systems correctly. But once built, a software automation does not take sick days or make human errors.
Profit Margin Comparison
When you resell services, your profit depends on what you pay the provider. But when you sell software access, your costs stay low while your monthly revenue stays consistent.
That is why the GoHighLevel automation model is far more scalable and profitable in the long run.
Long Term Scalability Analysis
Scaling a human based agency is hard. Every new client means more communication, more project management, and more stress. Scaling a software based agency is smooth.
Adding your tenth client takes the exact same amount of effort as adding your five hundredth client.
The GoHighLevel infrastructure supports massive scale seamlessly.
Pricing Plans and Scaling Cost Simulation
Pricing is a huge factor when picking a platform. Let us look at the exact numbers for 2026.
| Pricing Tier | DashClicks Monthly Cost | GoHighLevel Monthly Cost | Key Features Included |
| Starter Tier | 99 dollars | 97 dollars | Basic CRM and limited features |
| Agency Tier | 199 dollars | 297 dollars | Unlimited sub accounts |
| Pro SaaS Tier | Not available | 497 dollars | Full white label SaaS and rebilling |
DashClicks Pricing Structure
DashClicks starts at 99 dollars per month.
This gets you access to the platform and the ability to buy their services. There is a higher tier around 199 dollars that unlocks more advanced reporting and agency tools.
The catch is that you have to pay the wholesale cost for every single service you order for your clients. These service costs range from a few hundred to over a thousand dollars per month per client.
GoHighLevel Pricing Structure
GoHighLevel starts at 97 dollars per month.
This gives you all the tools but limits you to three sub accounts. Most agencies upgrade to the 297 dollar per month Unlimited plan.
This lets you have infinite client accounts. The 497 dollar per month SaaS Pro plan is for agencies that want to resell the software and use automated billing. There are small usage costs for emails and texts.
Cost at 10 Clients
With DashClicks, your software cost is 99 dollars. DashClicks depends on service packages.
Example:
10 SEO clients at $399 cost = $3990
GoHighLevel Unlimited plan = $297
With GoHighLevel on the Unlimited plan, your cost is exactly 297 dollars, plus a few dollars for text message credits.
Cost at 50 Clients
With DashClicks, 50 clients at 500 dollars a service equals twenty five thousand dollars in monthly fulfillment costs. Your revenue is high, but your expenses are massive.
GoHighLevel is still $297 plus usage fees.
Your profit margins explode as you add more clients because your fixed software cost never changes.
Hidden Costs and Add Ons
DashClicks has hidden costs in the form of add on services and premium directory listings.
GoHighLevel has hidden costs in communication usage. You have to pay about one cent for every text message sent. You also pay a tiny fraction of a cent per email. Heavy users will see an extra fifty to one hundred dollars a month in communication fees.
So Which is more affordable?
When you look beyond surface pricing and analyze profit structure, GoHighLevel often wins on affordability for agencies building recurring SaaS revenue. The cost model supports margin expansion rather than margin compression.
Integrations, API Access and Technical Flexibility
Software needs to talk to other software to be truly useful.
Native Integrations
GoHighLevel integrates natively with Google Calendar, Facebook Ads, TikTok Ads, Stripe, PayPal, QuickBooks, and Shopify. It is built to be the center of your business universe.
DashClicks has fewer native integrations, focusing mostly on the tools needed to pull reporting data for clients.
Zapier and Webhooks
Both platforms connect to Zapier. This means you can connect them to over five thousand other apps.
However, GoHighLevel has incredibly powerful inbound and outbound webhooks. You can send massive payloads of data out of GoHighLevel into any custom system you want in real time.
API Access and Custom Development
GoHighLevel provides a completely open API. Thousands of developers build custom apps on top of GoHighLevel. You can hire a developer to make the software do almost anything you can imagine.
DashClicks is a more closed system. They want you using their interface and their services.
Ease of Use and Learning Curve
Power comes with complexity.
Setup Complexity
DashClicks is very easy to set up. You create an account, upload your logo, and you are ready to start selling services.
GoHighLevel requires serious setup. You have to configure domain names, set up email sending domains, connect phone numbers, and build out your pipelines.
Beginner Friendliness
If you are not good with computers, DashClicks is much friendlier. The menus are simple. The options are limited by design so you do not get confused.
GoHighLevel is intimidating at first glance. The dashboard has dozens of menu items. It takes a few weeks of daily use to feel comfortable navigating the system.
Training and Community Support
GoHighLevel has a massive advantage here. Because the learning curve is steep, the community has stepped up. There are thousands of YouTube videos explaining every single feature.
DashClicks has good internal training, but the public ecosystem of tutorials is much smaller. You can check independent software reviews on websites like Capterra to see how highly users rate the GoHighLevel community.
Customer Support and Ecosystem Strength
When things break, you need help fast.
Support Channels Comparison
DashClicks provides account managers. When you order a service, you have a specific person you can talk to about that client campaign. This human touch is very nice.
GoHighLevel offers twenty four seven live chat support and Zoom support rooms. You can jump on a video call and have a technical expert look at your screen to fix your automation workflow.
Community and Facebook Groups
The GoHighLevel Facebook group is legendary in the agency space. It has tens of thousands of highly active members.
Agency owners share tips, give away free snapshots, and help each other troubleshoot problems.
The DashClicks group is helpful but significantly smaller and less active.
Documentation and Tutorials
GoHighLevel has an extensive knowledge base with detailed step by step articles. Because the platform updates constantly, sometimes the documentation lags slightly behind the new features.
DashClicks has clean and concise documentation tailored specifically to their fulfillment process.
Real World Agency Use Case Scenarios
Let us look at how different people use these tools in the real world.
Scenario 1: Solo Freelancer
A solo freelancer who just wants to sell websites to local plumbers would love DashClicks. They can sell the site for a thousand dollars, pay DashClicks a small fee to build it, and move on to the next sale. They do not have to worry about hosting or maintenance.
Scenario 2: Local Lead Generation Agency
An agency running Facebook ads for gyms should use GoHighLevel. They can build a high converting funnel, capture the lead, and immediately trigger text messages to the lead to book a gym tour. They can install this exact same system into fifty different gym client accounts instantly using snapshots.
Scenario 3: Automation Focused Agency
An agency selling time saving systems needs GoHighLevel. They can build out complex AI booking bots. They can automate review requests. They can sell this complete business operating system as a monthly software subscription.
Scenario 4: SEO and Ads Fulfillment Agency
An agency that focuses purely on ranking websites on Google but lacks the staff to do the daily link building should use DashClicks. They can white label the SEO service and deliver great reports to their clients without lifting a finger.
Pros and Cons of DashClicks
| Advantage Area | Disadvantage Area |
| Hands free fulfillment services | Expensive monthly service costs |
| Beautiful client reporting dashboard | Limited marketing automation tools |
| Very easy to learn and use | Basic funnel and page builders |
| Account managers for your campaigns | Hard to scale profit margins |
| Great for pure sales professionals | You do not own the actual work process |
Pros and Cons of GoHighLevel
| Advantage Area | Disadvantage Area |
| Replaces dozens of expensive software tools | Very steep learning curve |
| White label SaaS allows massive passive income | Setup process is technical and tedious |
| Incredible visual workflow automations | Email and SMS fees can add up |
| Unlimited client sub accounts | Interface can feel cluttered at first |
| Massive supportive global community | Frequent updates can cause temporary bugs |
DashClicks vs GoHighLevel: Which Platform Should You Choose in 2026?
The decision between DashClicks vs GoHighLevel is clear once you define your agency goals.
If Your Focus Is Fulfillment Services
If you hate doing the actual marketing work and only want to focus on sales, choose DashClicks. It is the perfect ecosystem to run an outsourcing agency. You sell the dream, and their team does the work.
If Your Focus Is Automation and CRM Ownership
If you want to build a highly automated, hyper efficient agency that gets leads incredible results, choose GoHighLevel. The power of its workflow builder and CRM cannot be matched by any tool in its price range.
If You Want to Build a SaaS Model
If your ultimate goal is to build a software company without knowing how to code, GoHighLevel is the only choice. Upgrading to the SaaS Pro plan will transform your agency into a scalable tech company.
If your goal is to build a real asset and not just a service business, GoHighLevel is the smarter long term play.
Frequently Asked Questions
Is DashClicks a CRM Platform?
DashClicks includes a basic CRM to help you manage your leads and clients. However, it is primarily a fulfillment and reporting platform. Its CRM features are not as robust as dedicated pipeline management tools.
Is GoHighLevel Better for Agencies?
For the vast majority of modern digital marketing agencies, GoHighLevel is considered the better software option. It provides everything an agency needs to capture leads, nurture them, and scale recurring revenue through white labeled software.
Which Platform Is More Cost Effective Long Term?
GoHighLevel is infinitely more cost effective long term. Because you pay a flat monthly fee for unlimited accounts, your profit margins grow dramatically as you add more clients. DashClicks requires you to pay more money for every new client service you order.
Can GoHighLevel Replace Fulfillment Services?
GoHighLevel cannot do the human work of writing custom SEO articles or designing unique ad creatives. However, it can automate the entire lead generation and follow up process, which replaces a massive amount of manual human labor.
Does DashClicks Offer Automation Like GoHighLevel?
No. DashClicks offers very basic linear automation, mostly focused around simple email sequences. It does not have the complex conditional logic, visual workflow builder, or multi channel capabilities that make GoHighLevel famous.
Can You Migrate Between DashClicks and GoHighLevel?
Yes, you can migrate your contacts by exporting a list from one platform and importing it into the other. However, you cannot easily transfer funnels, websites, or automations. You will have to rebuild those systems from scratch in the new platform.
