GoHighLevel Texting Costs Explained (2025): Detailed SMS & MMS Pricing Guide

If you have ever opened your GoHighLevel billing and wondered why the GoHighLevel texting costs are so high? 

The main reason is how GoHighLevel texting costs are calculated. Most of the GHL users start sending SMS or MMS campaigns without clearly knowing how the pricing system works. Because of this lack of understanding, they end up facing unexpected extra charges on their bills.

The solution is simple: first, understand how each text message costs in GohighLevel. GoHighLevel does not charge from you directly; instead, it uses a third-party service called Twilio to send and receive messages. 

The pricing depends on Twilio rates. When you’re clear about these details, you can control your texting expenses more effectively.

In this guide, you’ll learn the current 2025 rates, the process behind HighLevel message billing, and proven ways to lower your texting expenses without losing campaign impact.

1. How GoHighLevel Calculates Texting Costs in 2025

GoHighLevel uses Twilio as its messaging provider, and the pricing is based on Twilio live rates. These rates can vary depending on the type of message (SMS or MMS), the destination country, and the length of the message.

Main factors that influence texting costs:

• Destination Country: Prices are different for the US, Canada, UK, and other countries.
• Message Type: SMS cost is cheaper, while MMS costs more because it supports media files.
• Message Length: Longer SMS messages are split into multiple segments, and each segment is billed separately.
• Media Attachments: Adding images, videos, or GIFs counts as MMS, which increases the overall cost.

2. SMS Pricing in GoHighLevel

SMS pricing is calculated per segment, where one segment includes up to 160 characters. If your text message goes higher than this limit, it’s automatically split into multiple segments, and each segment is billed separately.

Example for US rates in 2025:

• 1 SMS segment = about $0.0075
• 2 segments (161–320 characters) = about $0.015
• 3 segments (321–480 characters) = about $0.0225

Tips to save:

• Keep your text messages short to avoid extra segments.
• Use concise language while still delivering value.

3. MMS Pricing in GoHighLevel

MMS lets you send images, GIFs, and videos, and it’s billed at a flat rate per message instead of per segment like SMS. 

In the US, MMS pricing in 2025 typically ranges between $0.02 and $0.03 per message, depending on Twilio live rates. This makes MMS great for media-rich campaigns, but it’s important to factor in the higher cost compared to standard SMS.

Important details:

• Up to 1,600 characters per MMS.
• The file size limit is usually 5MB.
• Not all countries support MMS, and rates vary widely where available.

4. International Texting Costs

International texting costs are generally higher because it depends on the region. Each country has different Twilio rates, so the price to send messages internationally will depend on the destination of the country, making it important to check rates before launching global campaigns.

Examples for 2025:

• Canada SMS: about $0.015 per segment.
• UK SMS: about $0.04–$0.05 per segment.
• Australia SMS: around $0.05+ per segment.

Note: MMS may not be available in all countries.

You can view current rates directly at Twilio pricing page.

5. Tracking and Managing Your Texting Costs in HighLevel

You can monitor SMS and MMS usage in your GoHighLevel account billing dashboard.

Best practices for cost control:

• Set a monthly texting budget limit.
• Message when your audience is most active to get better ROI with fewer texts.
• Clean your lists and remove invalid numbers so you don’t pay for failed messages.
• Keep media messages for launches or offers; rely on short SMS for routine updates.

Also, with our GoHighLevel services, you don’t have to calculate SMS and MMS costs on your own anymore. Simply book a free consultation with our specialists, and we’ll help set up the best billing strategy for your account.

6. Proven Strategies to Reduce GoHighLevel Texting Costs Without Losing Impact

• Optimize Message Length: Stay under 160 characters in text messages when possible.
• Segment Your Audience: Target only engaged contacts.
• Use SMS for Updates, MMS for Big Announcements: Balance cost with impact.
• Leverage Automation: Schedule and trigger messages to avoid waste.

Frequently Asked Questions for GoHighLevel Texting Cost

1. How much does it cost to send 1 SMS in GoHighLevel in 2025?
For US-based numbers, sending a single SMS segment typically costs around $0.0075. Longer messages are split into multiple segments, increasing the cost.

2. Are MMS messages worth the higher cost in GoHighLevel?
Yes, but only for campaigns where visuals significantly boost engagement. Use MMS for special offers, product launches, or high-value updates.

3. How can I avoid extra charges on my GoHighLevel texting bill?
Keep messages under 160 characters, segment your audience, and send MMS only when necessary.

4. Does GoHighLevel charge differently for international messages?
Yes, international rates are higher and vary by country. Check Twilio’s pricing page for updated rates in your target regions.

5. Can I track my texting costs in real time inside GoHighLevel?
Yes, the billing dashboard inside your GoHighLevel account shows your SMS and MMS usage so you can monitor costs.