What is SaaS Mode in GHL? Full Guide + FAQs

If you are asking what is SaaS mode in GHL, is it right for you? The quick answer is: Yes, it is right for you to turn your agency into millions $$$. It’s the advanced feature inside GoHighLevel called SAAS Mode, that lets you turn your agency into a software business.
Instead of only offering services, SaaS mode in GHL allows you to sell your own branded version of GoHighLevel as a subscription product. This helps your agency earn regular monthly income and makes it look like both a service and a software company.
The real surprise is how GoHighLevel SaaS Mode can help you grow your income much faster than the old agency method.
In this detailed post, you will learn exactly how SaaS mode works in GHL, how to set it up, and why it matters for agencies in today’s digital growth.
Let’s get started!
What is SaaS Mode in GoHighLevel?
Before we move ahead, we need to understand, what the SAAS mode in GoHighLevel? SaaS mode is a special feature that turns your GoHighLevel (GHL) account into your own software brand. With it, you are not just providing services, you are selling software products under your brand name.
SaaS mode GHL gives you:
- Full white-label branding for your agency
- Automatic subscription billing and management
- The ability to create custom pricing tiers
- Access to automated workflows for client onboarding and support
A quick answer is, SaaS mode creates a high level SaaS business where your agency sells the digital products with your brand name, controls pricing, features, and customer relationships.
Features for Agencies
One of the strongest parts of SaaS mode in GHL is how it empowers agencies. Instead of juggling multiple platforms, you get a ready-to-launch SaaS framework that is fully customizable.
Key features for agencies include:
- White-label dashboard with your own branding
- Automated Stripe integration for subscription billing
- Control over pricing, packages, and tiered access
- Built-in affiliate management to grow through referrals
- Client onboarding automation through workflows
- Agency snapshots to replicate systems across accounts
- 24/7 software support provided by GHL (you focus on scaling)
With these tools, agencies gain not only a new product but a full infrastructure to scale as a SaaS company.
Features for Clients
Clients also get big benefits when you turn on SaaS mode. Instead of using many different tools, they can manage all their marketing, sales, and customer messages from one easy login.
Features for clients include:
- Branded client portal with their own account
- Access to CRM, pipelines, and lead management
- Automated messaging through SMS, email, and calls
- Drag-and-drop funnel and website builder
- Appointment scheduling with reminders
- Reputation management to track reviews
- Mobile app for real-time business management
Because it is white-labeled, clients see your agency brand as the software provider. This strengthens your position as their long-term partner.
I mentioned white labeling earlier, and now the main question is: what does white labeling actually mean?
“White labeling means selling a product made by another company under your own brand name. In simple words, someone else builds the software or tool, but you put your own logo and name on it, so it looks like your own product.”
FOR EXAMPLE:
“Let’s say GoHighLevel makes the software, you have to purchase it and add your brand name, logo, and pricing, now it looks like your own software, even though the system is powered by GoHighLevel in the background.”
How to Enable SAAS Mode in GHL
Activating SaaS mode in GoHighLevel is straightforward. Once enabled, it connects to Stripe for billing, so clients sign up, pay you directly, and access the software under your agency’s name.
Here’s the process:
- Enable SaaS mode inside your GHL agency dashboard
- Connect your Stripe account for recurring billing (Stripe, PayPal, etc.)
- Build your pricing plans and assign features
- Brand the platform with your agency’s look and feel
- Launch your SaaS offering to the market
This creates a GoHighLevel SaaS mode where your income grows as more clients subscribe to your branded software.
Must Read this: Does WordPress Block Editor Integrate with GHL?
Key Benefits of Running GHL SaaS
SaaS mode changes how agencies operate. Instead of unpredictable revenue from client retainers, you get stable recurring income. Other benefits include:
- Scalable growth with fewer labor costs
- Higher client retention due to reliance on your platform
- Stronger market authority as a tech provider
- Automation that saves time and reduces overhead
This is why many agencies are making the shift to gohighlevel SaaS mode. It allows them to focus on growth while their software brings in monthly payments.
GoHighLevel SaaS Model Pricing
Pricing in SaaS mode GHL is flexible, allowing you to set up tiers based on your niche.
Most agencies choose three levels:
- Entry-level plan for small businesses
- Mid-level plan with more features
- Premium plan with advanced automations and integrations
Popular pricing ranges fall between $97 and $497 per month, though some agencies charge more based on their added services.
To compare, you can explore sites like SaaSworthy that list SaaS pricing models across industries.
How to Set Up Workflows in GoHighLevel for SaaS Accounts
Workflows are essential for managing SaaS clients effectively. With automation in place, you minimize manual tasks and deliver a better experience.
Here’s how to set up workflows in GoHighLevel for SaaS accounts:
- Create a welcome sequence that delivers login details immediately
- Automate payment failure reminders to prevent churn
- Build trial-to-paid conversion sequences
- Add support ticket triggers inside the platform
- Segment clients by tier and automate feature access
These workflows ensure your SaaS runs smoothly and scales without constant oversight.
You can read the official resource: GoHighLevel SAAS Mode Full Setup Guide
Is it right for You? (My Suggestion)
If you run a marketing agency and want to earn more money while giving extra value to your clients, then GoHighLevel SaaS mode can be a great option.
But remember to take your time to plan and set it up properly. The system has many features, so make sure it fits your business and that you have the right resources to manage it easily.
If you need help setting up or understanding GoHighLevel SaaS mode, you can book a free consultation and we will guide you with every step.
FAQs About SaaS Mode in GHL
Is SaaS mode worth it for small agencies?
Yes. Even small agencies can benefit because recurring revenue compounds over time.
Do I need technical skills to use SaaS mode?
No. GoHighLevel handles the technical side. You focus on pricing, branding, and support.
Can I change my SaaS pricing later?
Yes. You can update your pricing tiers anytime and migrate clients as needed.
What makes high level SaaS different from reselling?
In SaaS mode, you are the provider. Clients pay you directly under your brand, which builds long-term authority.
Final Thoughts
SaaS mode in GoHighLevel is more than a feature. It’s a complete business model that helps agencies shift from unpredictable income to steady monthly revenue. By learning what is SaaS mode in GHL, building workflows, and structuring pricing, you set your agency on a path to long-term growth.
For agencies ready to make the move, SaaS mode is the chance to scale with confidence. With the right setup, you can transform from a service agency into a software provider and unlock the true potential of recurring revenue.
I hope this guide helps you! If you have any more questions, feel free to ask.